DIGITAL MARKETING SERVICES WHERE BEAUTY MEETS PERFORMANCE
How do you get the best digital marketing service?
When planning your advertising campaign, creating your landing page or defining your social media plan, you need to make sure to focus on both creativity and effectiveness.
At YMM, we combine the most eye-catching visual content with a result-driven format based on facts such as data as well as a defined general business strategy considering your positioning, target market and keyword plan.
Get in touch with us and let’s start working towards your goals.
Campaign design & strategic consultancy
Don’t underestimate the importance of new insights & paths of actions . Take a breakthrough session with us, brainstorm new ideas, explore new possibilities and gain more effectiveness, efficiency & results.
Coaching programs & marketing mentoring
Take your start-up, new product launch or existing business to the next level. Thanks to our coaching and mentoring programs we are sure to take you one step closer to your ultimate goal.
Website design: thinking & development
Whether it is a simple landing page, a learning management system for your new online course or a multi-product e-commerce platform, we will deliver the best solution for your business needs.
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Digital marketing & advertising campaigns
Build brand awareness, improve website traffic, generate leads & increase your chances of success with a digital marketing campaign based on social media and keywords advertising.
Branding, visual identity & graphic design
Dress up and give voice to your brand the way it deserves. From logos & branded icons, to animated banners and product catalogues we will make your brand stand out in the marketplace.
Smart content design: blog, email & social media
Share your story, connect with your customers and promote your brand with a relevant marketing content strategy based on blog posts, lead magnets, social media and email campaigns.
STRATEGIC CONSULTANCY & CAMPAIGN DESIGN
Strategy is a must for all digital marketing services. Without a well-structured & goal-focused plan, the risk is to keep going with a trial-and-errors approach, eventually leading to wear off your budget & time. After a deep analysis of your business, target market and previous performances, you will get a custom go-to-market plan that you can either implement by yourself or outsource entirely to us. If instead you are looking to overcome a specific challenge, break through your blocks as well as get new ideas or perspectives, you also have the choice to organize a brainstorming session.
What kind of strategy can you help me with?
- Brand awareness in terms of both visual identity development and recognition through specific advertising campaigns;
- e-commerce solutions: platforms development and/or recommendation, gateway payments, social media integrations;
- lead generation campaigns: from developing your “lead magnet” to setting up your CRM and/or e-mail marketing automation.
- sales funnels, customer journeys & user experiences: analysis and implementation of structured paths, designed to lead your users to perform a specific action.
- marketing tools: CRM integrations, Facebook advertising configuration, Facebook pixel or Google tags set up.
- Social media page optimization: transform your social profiles from simple online platforms to real business development tools thanks to SEO-relevant content, and other marketing functions and applications.
Are you offering brainstorming sessions?
Absolutely. At YMM you will find a partner who believes in co-creation knowing that the best results come when there is a strong synergy and a solid relationship between client and consultant.
Whether you need to understand which digital marketing services to implement or you simply feel stuck , we will gather together and come up with new relevant ideas and strategies.
STRATEGIC CONSULTANCY & CAMPAIGN DESIGN
Strategy is a must for all digital marketing services. Without a well-structured & goal-focused plan, the risk is to keep going with a trial-and-errors approach, eventually leading to wear off your budget & time. After a deep analysis of your business, target market and previous performances, you will get a custom go-to-market plan that you can either implement by yourself or outsource entirely to us. If instead you are looking to overcome a specific challenge, break through your blocks as well as get new ideas or perspectives, you also have the choice to organize a brainstorming session.
What kind of strategy can you help with?
- Brand awareness in terms of both visual identity development and recognition through specific advertising campaigns;
- e-commerce solutions: platforms development and/or recommendation, gateway payments, social media integrations;
- lead generation campaigns: from developing your “lead magnet” to setting up your CRM and/or e-mail marketing automation.
- sales funnels, customer journeys & user experiences: analysis and implementation of structured paths, designed to lead your users to perform a specific action.
- marketing tools: CRM integrations, Facebook advertising configuration, Facebook pixel or Google tags set up.
- Social media page optimization: transform your social profiles from simple online platforms to real business development tools thanks to SEO-relevant content, and other marketing functions and applications.
Do you organize brainstorming sessions?
Absolutely. At YMM you will find a partner who believes in co-creation knowing that the best results come when there is a strong synergy and a solid relationship between client and consultant.
Whether you need to understand which digital marketing services to implement or you simply feel stuck , we will gather together and come up with new relevant ideas and strategies.
BUSINESS COACHING PROGRAMS & MARKETING MENTORING
Whether it’s the launch of your first start-up or the expansion of your current business, our programs, will help you achieve your goals. Choose the one that best suits your needs, your availability and your budget, and take the first step to realize your vision without letting the syndrome of “having to do everything by yourself”, micro-managing or the fear of investing, make you lose sight of your ultimate success.
One to one business coaching sessions
A custom made self-investment that will help you develop your mindset and accountability as well as grow your business
Individual marketing mentoring program
A 6-week result-oriented individual program to help you design and implement the best marketing plan and strategy.
Group marketing mentoring program
An affordable journey designed to help you go deep into the entire marketing process, from analyzing all digital marketing services to planning & execution.
WEB DESIGN: THINKING & DEVELOPMENT
The reasons for having a website are endless. Not only because your potential customers are now used to looking online for a product or service to know its price and characteristics but also and above all because it becomes the main platform all your digital marketing services will be built around. Whether it’s the creation of a simple landing page, a learning management platform for your new online courses or a multi-product e-commerce website, let us help you with the definition of the most suitable & charming solution for your business needs.
What kind of web solution can you design?
- single-page websites: great for small businesses that only need an online presence;
- landing pages: for your specific marketing campaign focused on conversions;
- standard websites: 3 to 5 pages platforms promoting your products or services, events calendar, blog pages, and much more;
- e-commerce platforms: websites enabled to sell a wide range of products and services ;
- Learning management solutions for your to offer your online courses;
- blog pages: entertainment and informative websites used to offer users valuable content.
All the options above are completely mobile responsive and can be further customized with extra features such as:
- lead generation pop-up forms;
- e-mail marketing platform integrations;
- content translation and multi-language platform;
- Google my business and Google analytics set-up;
- On-site basic SEO..
Which platform will you use for my website?
We can realize your website using the following software according to your specific content management needs:
- Word-press & WooCommerce: the most professional and customizable solutions;
- Wix or Squarespace: the easiest to use with many options of customization;
- Shopify: the simplest solution for an e-commerce platform.
WEB DESIGN: THINKING & DEVELOPMENT
The reasons for having a website are endless. Not only because your potential customers are now used to looking online for a product or service to know its price and characteristics but also and above all because it becomes the digital platform all your digital marketing services will be built around. Whether it’s the creation of a simple landing page, a learning management platform for your online courses or a multi-product e-commerce platform, let us help you with the definition of the most suitable & charming solution for your business.
What kind of web solution can you design?
- single-page websites: great for small businesses that only need an online presence;
- landing pages: for your specific marketing campaign focused on conversions;
- standard websites: 3 to 5 pages platforms promoting your products or services, events calendar, blog pages, and much more;
- e-commerce platforms: websites enabled to sell a wide range of products and services ;
- Learning management solutions for your to offer your online courses;
- blog pages: entertainment and informative websites used to offer users valuable content.
All the options above are completely mobile responsive and can be further customized with extra features such as:
- lead generation pop-up forms;
- e-mail marketing platform integrations;
- content translation and multi-language platform;
- Google my business and Google analytics set-up;
- On-site basic SEO..
We can realize your website using the following software according to your specific content management needs:
- Word-press & WooCommerce: the most professional and customizable solutions;
- Wix or Squarespace: the easiest to use with many options of customization;
- Shopify: the simplest solution for an e-commerce platform.
Which platform will you use for my website?
We can realize your website using the following software according to your specific content management needs:
- Word-press & WooCommerce: the most professional and customizable solutions;
- Wix or Squarespace: the easiest to use with many options of customization;
- Shopify: the simplest solution for an e-commerce platform.
DIGITAL MARKETING & ADVERTISING CAMPAIGNS
The accessibility and affordability of all digital marketing services have changed the advertising world, especially for small and medium businesses which have now the chance to become more visible and performing than ever. At YMM, we focus on Social Media Advertising on platforms such as Facebook and Instagram as well as on Google Ads firmly knowing that the key to achieve any marketing goal always lies in the development of an integrated communication campaign which leverages on the benefits and strengths of each specific media channel.
Which can I achieve?
A digital advertising campaign has the potential to achieve different goals, sometimes even more than one at the same time. Among the most common ones, we have:
- brand awareness and reach;
- lead generation;
- traffic (i.e. website, landing page, app, etc.);
- sales;
It’s very important to consider that the results of your ad campaigns always vary depending on several factors among which:
- the characteristics of the industry you are competing in;
- the type of product or service you are offering: selling a t-shirt is very different than selling a furniture piece;
- the quality of your product or service: in our experience this is a critical factor that eventually will proclaim the long-term success of your business;
- the budget at your disposal;
- the type of goal you want your campaign to focus on: generate leads is usually simpler than sales; impressions and brand awareness cheaper than landing page views.
Why to invest in paid advertising?
Online advertising has many and diverse benefits especially compared to classic media:
- In-depth detailed targeting which allows you to scientifically reach your specific target market and niche;
- strong and wide analytical base to help you understand your customers, their behavior and preferences;
- Accessible pricing: digital advertising offers an affordable entry-level to invest in your own business and achieve tangible results;
- Leverage on today’s most popular media such as social networks and search engines;
- opportunity to advertise globally in an easy and cheap way;
- easily calculate your return on investment (ROI), understanding the effectiveness of your strategy, creativity and segmentation.
BRANDING, VISUAL IDENTITY & GRAPHIC DESIGN
The look & soul of all digital marketing services is as much important as its strategic counterpart. It’s not uncommon to choose a product or service simply because we are attracted to its packaging, or because we feel to be in tune with the story and values the company is sharing with its customers. Whether it’s the case of a logo representing who you are and what you do, or a set of animated banners for your online advertising campaign, our branding strategies are intended to extrapolate the essence, the mission & the soul of your business, and then translate them into images & words.
Branding and visual identity
Whether you are starting from scratch or it is time to rebrand, you will be guided through the process of giving voice and a unique visual recognition to your business. From logo production to business naming; from photography style to story-telling, you will benefit from the coherence among your offer, message and audience, making your brand stand out in the marketplace and creating a sense of belonging among your customers.
Here’s what we can do for you:
- Logo development;
- Brand book including logo, icons, color palette, tone of voice, photography style, graphic layouts, story-telling and values;
- Packaging;
- Positioning analysis and consulting;
- Brand audit, audience analysis & competitive review.
- Brand name brainstorming sessions;
- Story-telling, brand purpose and values;
Advertising, BTL graphics & illustrations
Generate a great impact on your customers thanks to:
- static and animated advertising banners;
- e-brochures;
- product and service catalogues;
- newsletters layouts;
- graphic layouts (templates, documents, etc.);
- social media page branding;
- hero banners for your website and social media;
- O.O.H.: posters and billboards;
- infographics;
- packaging;
- POP in-store materials;
- flyers;
- business cards.
BRANDING, VISUAL IDENTITY & GRAPHIC DESIGN
The look & soul of all digital marketing services is as much important as its strategic counterpart. It’s not uncommon to choose a product or service simply because we are attracted to its packaging, or because we feel to be in tune with the story and values the company is sharing with its customers. Whether it’s the case of a logo representing who you are and what you do, or a set of animated banners for your online advertising campaign, our branding strategies are intended to extrapolate the essence, the mission & the soul of your business, and then translate them into images & words.
Branding and visual identity
Whether you are starting from scratch or it is time to rebrand, you will be guided through the process of giving voice and a unique visual recognition to your business. From logo production to business naming; from photography style to story-telling, you will benefit from the coherence among your offer, message and audience, making your brand stand out in the marketplace and creating a sense of belonging among your customers.
Here’s what we can do for you:
- Logo development;
- Brand book including logo, icons, color palette, tone of voice, photography style, graphic layouts, story-telling and values;
- Packaging;
- Positioning analysis and consulting;
- Brand audit, audience analysis & competitive review.
- Brand name brainstorming sessions;
- Story-telling, brand purpose and values;
Advertising graphics, BTL design & illustrations
Generate a great impact on your customers thanks to:
- static and animated advertising banners;
- e-brochures;
- product and service catalogues;
- newsletters layouts;
- graphic layouts (templates, documents, etc.);
- social media page branding;
- hero banners for your website and social media;
- O.O.H.: posters and billboards;
- infographics;
- packaging;
- POP in-store materials;
- flyers;
- business cards.
SMART CONTENT DESIGN & LEAD AUTOMATION
Building a strong and lasting relationship with your customer base that goes beyond the sale of products and services has become an essential goal for most brands and companies. From this point of view, an effective marketing message and content plan valid across all digital marketing services can help you share the values of your brand, align your conversations with the themes of greatest interest to your target market, discreetly promote your expertise in a given sector and therefore ensure that the consumer – once he has decided to make a purchase – remembers and considers your brand as a reliable choice. At YMM we focus on blogging and email marketing strategy, social media calendar, conversion-oriented copywriting as well as the development of your lead magnet.
Which content services do you offer?
We have different services and levels of involvement when it’s a matter of content strategy. Here’s what we can help you with:
- E-mail marketing content, plan and automation set-up;
- Lead magnet development & promotion;
- Blog strategy: content research and calendar development;
- Blog posts: copy writing and editing of SEO-friendly content;
- Social media: content study and calendar development;
- Websites & landing pages: copy writing of conversion–oriented & SEO-friendly content.
- Lifestyle & product photography.